Skip to content

We have reached an important juncture in the trade wars, as the United States struck preliminary agreements with Japan and the European Union (EU). In both cases, the United States will be imposing a 15% baseline tariff—though there will be exemptions and possibly different rates on specific products.

The EU is America’s top trading partner, accounting for close to one-fifth of US imports; Japan is the fifth largest, at 5% of imports. These agreements follow those reached with the United Kingdom (2%), Vietnam (4%), Indonesia (1%) and the Philippines (0.4%). The big ones missing are China, Canada and Mexico, which together account for 42% of US imports. However, whereas two weeks ago progress might have looked negligible, now the US administration’s goal to renegotiate trade relations with its partners seems much more advanced.

It's a good time therefore to assess what is shaping up:

The most under-appreciated point, in my view, is that the additional revenue from tariffs might be substantial. As I noted three months ago (On My Mind: T-Day) tariffs are a tax, and at this stage we are in a better position to estimate the likely impact on public finances and economic activity. So far this year, tariffs have yielded about US$130 billion in revenue, compared to just over US$50 billion in the same period last year.1

Gross Tariff Revenues ~US$130B in the First Seven Months of 2025

2018–2025

Sources: US Treasury, Macrobond. Analysis by Franklin Templeton Fixed Income Research. As of August 4, 2025.

What could a new steady state look like? Negotiations are ongoing, but to fix ideas, assume that we end up with the equivalent of a 15% tariff across the board, along the lines of the recent EU and Japan deals. In 2024, imports amounted to US$3.3 trillion; let’s suppose they remain unchanged at this level. Let’s further assume that US$1 trillion in imports will not be subject to tariffs, either because they fall under the United States-Mexico-Canada Agreement or thanks to ad hoc exemptions. A 15% tariff rate on the remaining US$2.3 trillion in imports would yield about US$340 billion in revenue, broadly in line with the latest collection numbers.

That’s US$260 billion in additional revenue over and above the average of the past three years—a tax hike of close to one percent of gross domestic product (GDP). This would help narrow the budget deficits in the coming years to somewhere in the range of 5%-6% of GDP, compared to current projections of 6%-7% of GDP.2

Over 10 years, the additional revenue would amount to about US$2.6 trillion, broadly equal to the US$2.4 trillion cumulated increase in the primary deficit caused by the Big Beautiful Bill (BBB), according to Congressional Budget Office (CBO) estimates.3

Now this begins to look interesting: By extending the 2017 Tax Cuts and Jobs Act tax cuts, the BBB “gave up” US$3.7 trillion in potential revenue, according to the CBO. This was partly compensated by US$1.3 trillion in expenditure cuts. It looks like the remainder might be made up through a hike in indirect taxes—because import tariffs are in effect a sales tax. Fiscal policy remains loose, but a bit less so. Compared to existing policies, there is a tax hike, but it is from indirect taxes (on sales of imported goods) rather than direct taxes (on household and corporate income).

How big of a tax hike? Total tariff revenue would be the equivalent of a 5% sales tax on all goods (consumption of goods in 2024 was about US$6.2 trillion out of close to US$20 trillion of goods and services). Meaningful, but not dramatic: Most EU countries impose a value added tax (VAT) of about 20%-22% on most goods and services.

Economists agree that indirect taxes are generally better than direct taxes: They cover a broader base, are easier to administer and collect, and do not distort work incentives. (They are, however, regressive. Since lower-paid households spend a greater share of their income, they are hit relatively harder).

Tariffs are a sales tax that discriminates in favor of domestically produced goods. But within every European country, the VAT also discriminates, in favor of selected goods and services (for example food, medicine, books), which are subject to lower or zero rates.

We’re seeing a stealth shift toward indirect taxation, which is flying under the radar for two reasons: One is that since the CBO ignored the impact of tariff hikes, they did not enter the budget debate. The second is the administration’s obfuscating argument that tariffs will be paid by foreign producers.

In all likelihood, at least three-quarters of the tariff burden will fall on US corporates and households. In some cases, foreign producers will likely cut prices to maintain market share, as Japanese automakers have been doing in the past few months, but such instances of ‘taxation without representation’ will most likely be rare, and possibly temporary. So far US corporates have absorbed the bulk of the tax hike through a squeeze in profit margins. As trade deals are finalized, I expect a greater portion will feed into higher consumer prices. This would give a moderate, temporary bump to inflation, and should slow GDP growth somewhat—we’re already seeing some evidence in activity and jobs creation data. But if you wanted to minimize the hit to growth from an indirect tax, a tariff on imports is exactly what you would choose: the reduction in demand will fall disproportionately on imports, which do not contribute directly to GDP growth.

What are the key implications for the outlook?

  1. We anticipate some modest downside risk to growth, though the impact should be moderate—and with 5%-6% of GDP budget deficits, fiscal policy remains expansionary. Additional headwinds might come from trade disruptions as supply chains adapt.
  2. The Federal Reserve’s (Fed’s) job gets complicated. The sizable downward revisions to recent jobs data confirm some weakening in the labor market, but the unemployment rate is still at the exact same low level as a year ago. With tariffs likely to feed more into prices in the coming months, the Fed will have to carefully gauge the balance of risks in determining if and when to cut rates. I remain of the view that scope for rate cuts is extremely limited, barring a sharp slowdown, because we’re very close to my estimate of the natural policy rate.
  3. The long-term fiscal challenge remains. Barring a productivity miracle, it will have to be addressed through some combination of expenditure cuts and tax hikes. It will be interesting to see if these significant tariff increases prove to be a first step toward more significant reliance on indirect taxes—the route taken by many other advanced economies.


IMPORTANT LEGAL INFORMATION

This material is intended to be of general interest only and should not be construed as individual investment advice or a recommendation or solicitation to buy, sell or hold any security or to adopt any investment strategy. It does not constitute legal or tax advice.

The views expressed are those of the investment manager and the comments, opinions and analyses are rendered as at publication date and may change without notice. The information provided in this material is not intended as a complete analysis of every material fact regarding any country, region or market.

Data from third party sources may have been used in the preparation of this material and Franklin Templeton Investments (“FTI”) has not independently verified, validated or audited such data. FTI accepts no liability whatsoever for any loss arising from use of this information and reliance upon the comments opinions and analyses in the material is at the sole discretion of the user.

Products, services and information may not be available in all jurisdictions and are offered outside the U.S. by other FTI affiliates and/or their distributors as local laws and regulation permits. Please consult your own professional adviser or Franklin Templeton institutional contact for further information on availability of products and services in your jurisdiction.

Investments entail risks, the value of investments can go down as well as up and investors should be aware they might not get back the full value invested.

Issued in Luxembourg by Franklin Templeton International Services S.à r.l. Investors can also obtain these documents free of charge from any of the following local authorised FTI representatives: Switzerland: Issued by Franklin Templeton Switzerland Ltd, Talstrasse 41, CH-8001 Zurich.

Australia: Issued by Franklin Templeton Australia Limited (ABN 76 004 835 849, AFSL 240827), Level 47 120 Collins Street, Melbourne, Victoria, 3000. Austria/Germany: Issued by Franklin Templeton Investment Services GmbH, Mainzer Landstraße 16, D-60325 Frankfurt am Main, Germany. Authorised in Germany by IHK Frankfurt M., Reg. no. D-F-125-TMX1-08. Tel. 08 00/0 73 80 01 (Germany), 08 00/29 59 11 (Austria), Fax: +49(0)69/2 72 23-120, [email protected]Canada: Issued by Franklin Templeton Investments Corp., 5000 Yonge Street, Suite 900 Toronto, ON, M2N 0A7, Fax: (416) 364-1163, (800) 387-0830, www.franklintempleton.ca. Netherlands: Issued by Franklin Templeton International Services Sàrl, Dutch branch, NoMA House, Gustav Mahlerlaan 1212, 1081 LA, Amsterdam. United Arab Emirates: Issued by Franklin Templeton Investments (ME) Limited, authorized and regulated by the Dubai Financial Services Authority. Dubai office: Franklin Templeton Investments, The Gate, East Wing, Level 2, Dubai International Financial Centre, P.O. Box 506613, Dubai, U.A.E., Tel.: +9714-4284100 Fax:+9714-4284140. France: Issued by Franklin Templeton France S.A., 20 rue de la Paix, 75002 Paris France. Hong Kong: Issued by Franklin Templeton Investments (Asia) Limited, 17/F, Chater House, 8 Connaught Road Central, Hong Kong. Italy: Issued by Franklin Templeton International Services S.à.r.l. – Italian Branch, Corso Italia, 1 – Milan, 20122, Italy. Japan: Issued by Franklin Templeton Investments Japan Limited. Korea: Issued by Franklin Templeton Investment Trust Management Co., Ltd., 3rd fl., CCMM Building, 12 Youido-Dong, Youngdungpo-Gu, Seoul, Korea 150-968. Luxembourg/Benelux: Issued by Franklin Templeton International Services S.à r.l. – Supervised by the Commission de Surveillance du Secteur Financier - 8A, rue Albert Borschette, L-1246 Luxembourg - Tel: +352-46 66 67-1- Fax: +352-46 66 76. Malaysia: Issued by Franklin Templeton Asset Management (Malaysia) Sdn. Bhd. & Franklin Templeton GSC Asset Management Sdn. Bhd. Poland: Issued by Templeton Asset Management (Poland) TFI S.A.; Rondo ONZ 1; 00-124 Warsaw. Romania: Issued by Bucharest branch of Franklin Templeton Investment Management Limited (“FTIML”) registered with the Romania Financial Supervisory Authority under no. PJM01SFIM/400005/14.09.2009,, and authorized and regulated in the UK by the Financial Conduct Authority. Singapore: Issued by Templeton Asset Management Ltd. Registration No. (UEN) 199205211E. 7 Temasek Boulevard, #38-03 Suntec Tower One, 038987, Singapore. Spain: FTIS Branch Madrid, Professional of the Financial Sector under the Supervision of CNMV, José Ortega y Gasset 29, Madrid, Spain. Tel +34 91 426 3600, Fax +34 91 577 1857. South Africa: Issued by Franklin Templeton Investments SA (PTY) Ltd which is an authorised Financial Services Provider. Tel: +27 (21) 831 7400 ,Fax: +27 (21) 831 7422. Switzerland: Issued by Franklin Templeton Switzerland Ltd, Talstrasse 41, CH-8001 Zurich. UK: Issued by Franklin Templeton Investment Management Limited (FTIML), registered office: Cannon Place, 78 Cannon Street, London EC4N 6HL Tel +44 (0)20 7073 8500. Authorized and regulated in the United Kingdom by the Financial Conduct Authority. Nordic regions: Issued by Franklin Templeton International Services S.à r.l. , Contact details: Franklin Templeton International Services S.à.r.l., Swedish branch c/o Cecil Coworking, Norrlandsgatan 10, 111 43 Stockholm, Sweden. Tel +46 (0)8 545 012 30, [email protected], authorised in the Luxembourg by the Commission de Surveillance du Secteur Financier to conduct certain financial activities in Denmark, in Sweden, in Norway, in Iceland and in Finland. Offshore Americas: In the U.S., this publication is made available only to financial intermediaries by Templeton/Franklin Investment Services, 100 Fountain Parkway, St. Petersburg, Florida 33716. Tel: (800) 239-3894 (USA Toll-Free), (877) 389-0076 (Canada Toll-Free), and Fax: (727) 299-8736. Investments are not FDIC insured; may lose value; and are not bank guaranteed. Distribution outside the U.S. may be made by Templeton Global Advisors Limited or other sub-distributors, intermediaries, dealers or professional investors that have been engaged by Templeton Global Advisors Limited to distribute shares of Franklin Templeton funds in certain jurisdictions. This is not an offer to sell or a solicitation of an offer to purchase securities in any jurisdiction where it would be illegal to do so.
Please visit www.franklinresources.com to be directed to your local Franklin Templeton website.

CFA® and Chartered Financial Analyst® are trademarks owned by CFA Institute.