Skip to content

Key takeaways

  • While equities have seen elevated bouts of volatility in 2025, broadening market participation and the persistence of long-term US economic strength suggest the US markets still offer fertile ground for potential investment opportunities.
  • We believe the long-term economic outlook for the United States is positive given attractive demographics, a healthy labor market, leadership in innovation across many sectors, access to capital, and energy security—structural strengths likely to persist through economic and political cycles.
  • Dividend growers possess three attributes for an environment marked by inflation and policy risk: potential for downside protection, current income and, importantly, growth.

Broadening market welcomes dividend growers

While equities have seen elevated bouts of volatility in 2025, broadening market participation and the persistence of long-term US economic strength suggest fertile ground for opportunity in US markets. In this environment, where inflation concerns and elevated policy uncertainty increase the attractiveness of income growth and more conservative risk allocations, we believe the timeless attributes of dividend growers make them excellent candidates for investors to consider.

Historically, when the top 10 weights in the S&P 500 Index have accounted for more than 24% of the benchmark, the equal-weight S&P 500 has outperformed its cap-weighted counterpart by an average of 6.4% annualized over the next five years. Top weights in the S&P 500 currently make up 35% of the index.

Exhibit 1: Concentration Leads to Broadening

Source: FactSet. As of March 31, 2025. Data shown is from December 1989 to March 2025. Monthly constituent level market cap data. Indexes are unmanaged and one cannot directly invest in them. They do not include fees, expenses or sales charges. Past performance is not an indicator or a guarantee of future results.

A broadening market would coincide with what looks like the end of a period of large underperformance for dividend growers relative to the S&P 500. Following similar periods such as the late 1990s and early 2000s, dividend growers went on to outperform the S&P 500 in subsequent years.

Exhibit 2: Dividend Growers Gaining

Sources: S&P, NBER, Bloomberg. As of March 31, 2025. Dividend Growers are S&P 500 stocks with three consecutive trailing years of positive dividend growth (inclusive of special dividends) on a rolling basis (quarterly), evaluated monthly, equal weighted. Indexes are unmanaged and one cannot directly invest in them. They do not include fees, expenses or sales charges. Past performance is not an indicator or a guarantee of future results.

The backdrop of the US economy, meanwhile, looks much stronger to us than headlines might imply. The United States enjoys structural strengths that are not easy to undermine. While the market may continue to experience volatility, we believe the long-term outlook for the US economy is positive given attractive demographics, a healthy labor market, leadership in innovation across many sectors, access to capital, and energy security. These structural strengths are likely to persist through economic and political cycles.

Looking a little deeper, while the long-term attractiveness of the US market is intact, the current environment is marked by crosswinds that require a near-term playbook. Inflation from tariffs—although the most severe scenario seems to have been avoided for now, even a 10% increase is meaningful—remains a concern. While off recent peaks, long-term interest rates are elevated, in part reflecting the inflation picture. Related policy uncertainty adds a level of volatility that argues for conservative positioning.

Dividend growers possess three attributes for environments like this: the potential for downside protection, current income and, importantly, growth.
 

  • Downside protection: With the market more or less back to where it began the year (which finished a two-year period in which it soared nearly 60%) and again near all-time highs, there is some valuation risk. In our view, dividends remain undervalued versus their high-growth peers and have historically outperformed during turbulent periods as many investors gravitate toward stocks that have offered payouts. This was evident during the first quarter of 2025 and early April as dividend growers protected strongly on the downside.
  • Current income: In big bull markets investors tend to overlook dividends. When a handful of mega-cap growth stocks drive the preponderance of equity market performance, people predictably focus on capital appreciation. But bear markets also remind us that dividends—albeit prosaic—are responsible for 40% of total return over the long term. In flat-to-down markets, meanwhile, dividends have the potential to provide a cash flow return to investors that offsets share price stagnation or depreciation.
  • Growth: While strong upfront yield is attractive, the real power of equity is in its long-term compounding and growth potential. Unlike bonds, which typically offer fixed coupons, dividend-paying equities have the potential to offer rising cash flow streams over time.

Dividend growth is great in regular periods, but we believe it is absolutely critical during inflationary periods. As inflation erodes the value of a dollar, growing dividends help to maintain purchasing power despite the increasing cost of living. With fears of tariff-induced inflation still a concern, inflation protection could become more important, supporting the case for dividend growers.



IMPORTANT LEGAL INFORMATION

This material is intended to be of general interest only and should not be construed as individual investment advice or a recommendation or solicitation to buy, sell or hold any security or to adopt any investment strategy. It does not constitute legal or tax advice.

The views expressed are those of the investment manager and the comments, opinions and analyses are rendered as at publication date and may change without notice. The information provided in this material is not intended as a complete analysis of every material fact regarding any country, region or market.

Data from third party sources may have been used in the preparation of this material and Franklin Templeton Investments (“FTI”) has not independently verified, validated or audited such data. FTI accepts no liability whatsoever for any loss arising from use of this information and reliance upon the comments opinions and analyses in the material is at the sole discretion of the user.

Products, services and information may not be available in all jurisdictions and are offered outside the U.S. by other FTI affiliates and/or their distributors as local laws and regulation permits. Please consult your own professional adviser or Franklin Templeton institutional contact for further information on availability of products and services in your jurisdiction.

Investments entail risks, the value of investments can go down as well as up and investors should be aware they might not get back the full value invested.

Issued in Luxembourg by Franklin Templeton International Services S.à r.l. Investors can also obtain these documents free of charge from any of the following local authorised FTI representatives: Switzerland: Issued by Franklin Templeton Switzerland Ltd, Talstrasse 41, CH-8001 Zurich.

Australia: Issued by Franklin Templeton Australia Limited (ABN 76 004 835 849, AFSL 240827), Level 47 120 Collins Street, Melbourne, Victoria, 3000. Austria/Germany: Issued by Franklin Templeton Investment Services GmbH, Mainzer Landstraße 16, D-60325 Frankfurt am Main, Germany. Authorised in Germany by IHK Frankfurt M., Reg. no. D-F-125-TMX1-08. Tel. 08 00/0 73 80 01 (Germany), 08 00/29 59 11 (Austria), Fax: +49(0)69/2 72 23-120, [email protected]Canada: Issued by Franklin Templeton Investments Corp., 5000 Yonge Street, Suite 900 Toronto, ON, M2N 0A7, Fax: (416) 364-1163, (800) 387-0830, www.franklintempleton.ca. Netherlands: Issued by Franklin Templeton International Services Sàrl, Dutch branch, NoMA House, Gustav Mahlerlaan 1212, 1081 LA, Amsterdam. United Arab Emirates: Issued by Franklin Templeton Investments (ME) Limited, authorized and regulated by the Dubai Financial Services Authority. Dubai office: Franklin Templeton Investments, The Gate, East Wing, Level 2, Dubai International Financial Centre, P.O. Box 506613, Dubai, U.A.E., Tel.: +9714-4284100 Fax:+9714-4284140. France: Issued by Franklin Templeton France S.A., 20 rue de la Paix, 75002 Paris France. Hong Kong: Issued by Franklin Templeton Investments (Asia) Limited, 17/F, Chater House, 8 Connaught Road Central, Hong Kong. Italy: Issued by Franklin Templeton International Services S.à.r.l. – Italian Branch, Corso Italia, 1 – Milan, 20122, Italy. Japan: Issued by Franklin Templeton Investments Japan Limited. Korea: Issued by Franklin Templeton Investment Trust Management Co., Ltd., 3rd fl., CCMM Building, 12 Youido-Dong, Youngdungpo-Gu, Seoul, Korea 150-968. Luxembourg/Benelux: Issued by Franklin Templeton International Services S.à r.l. – Supervised by the Commission de Surveillance du Secteur Financier - 8A, rue Albert Borschette, L-1246 Luxembourg - Tel: +352-46 66 67-1- Fax: +352-46 66 76. Malaysia: Issued by Franklin Templeton Asset Management (Malaysia) Sdn. Bhd. & Franklin Templeton GSC Asset Management Sdn. Bhd. Poland: Issued by Templeton Asset Management (Poland) TFI S.A.; Rondo ONZ 1; 00-124 Warsaw. Romania: Issued by Bucharest branch of Franklin Templeton Investment Management Limited (“FTIML”) registered with the Romania Financial Supervisory Authority under no. PJM01SFIM/400005/14.09.2009,, and authorized and regulated in the UK by the Financial Conduct Authority. Singapore: Issued by Templeton Asset Management Ltd. Registration No. (UEN) 199205211E. 7 Temasek Boulevard, #38-03 Suntec Tower One, 038987, Singapore. Spain: FTIS Branch Madrid, Professional of the Financial Sector under the Supervision of CNMV, José Ortega y Gasset 29, Madrid, Spain. Tel +34 91 426 3600, Fax +34 91 577 1857. South Africa: Issued by Franklin Templeton Investments SA (PTY) Ltd which is an authorised Financial Services Provider. Tel: +27 (21) 831 7400 ,Fax: +27 (21) 831 7422. Switzerland: Issued by Franklin Templeton Switzerland Ltd, Talstrasse 41, CH-8001 Zurich. UK: Issued by Franklin Templeton Investment Management Limited (FTIML), registered office: Cannon Place, 78 Cannon Street, London EC4N 6HL Tel +44 (0)20 7073 8500. Authorized and regulated in the United Kingdom by the Financial Conduct Authority. Nordic regions: Issued by Franklin Templeton International Services S.à r.l. , Contact details: Franklin Templeton International Services S.à.r.l., Swedish branch c/o Cecil Coworking, Norrlandsgatan 10, 111 43 Stockholm, Sweden. Tel +46 (0)8 545 012 30, [email protected], authorised in the Luxembourg by the Commission de Surveillance du Secteur Financier to conduct certain financial activities in Denmark, in Sweden, in Norway, in Iceland and in Finland. Offshore Americas: In the U.S., this publication is made available only to financial intermediaries by Templeton/Franklin Investment Services, 100 Fountain Parkway, St. Petersburg, Florida 33716. Tel: (800) 239-3894 (USA Toll-Free), (877) 389-0076 (Canada Toll-Free), and Fax: (727) 299-8736. Investments are not FDIC insured; may lose value; and are not bank guaranteed. Distribution outside the U.S. may be made by Templeton Global Advisors Limited or other sub-distributors, intermediaries, dealers or professional investors that have been engaged by Templeton Global Advisors Limited to distribute shares of Franklin Templeton funds in certain jurisdictions. This is not an offer to sell or a solicitation of an offer to purchase securities in any jurisdiction where it would be illegal to do so.
Please visit www.franklinresources.com to be directed to your local Franklin Templeton website.

CFA® and Chartered Financial Analyst® are trademarks owned by CFA Institute.